One service that's notably missing is HBO Max. However, this has the positive effect of making it seem like there's always something available to watch and it changes regularly, unlike the more staid and static Roku interface on the TCL. The TV's interface minimizes their importance, instead drawing your focus to big banners on the top that feature actual shows and movies which seem like ads (which, of course, they are). Most of the popular streaming services are built-in to Vizio SmartCast, including Netflix, of course, along with Disney Plus, Vudu, Amazon Prime. I suppose more free content is a good thing, but you'll likely press this button by accident way more than you'd ever actually watch this content. Vizio's remote reserves prime button placement for Vizio's "free TV" service which has a hodgepodge of free-to-watch content in a basic-cable kind of way. This voice search may seem like a minor thing, but once you get used to it, going back to the old way (like TCL's 4-Series remote) seems archaic.
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In that case, just Apple TV Plus, but when a show/movie is available on multiple platforms, you can choose the one you want and the TV will navigate directly there with the push of a button. For example, you can hold down the button and say " Ted Lasso" and the show will come up with a link to where you can find it. Most useful is being able to search for shows and more.
The voice control via the remote works well, about as well as Roku's version on devices that have it (or via a step-up remote). It doesn't have dedicated playback buttons, unlike the TCL, which is a bit disappointing - you use the main directional pad to control play/pause, rewind etc. It also has voice control, so you can have the TV change inputs, search for content and more. It has both IR and Bluetooth, so you only need to point it at the TV when you turn it on. Meanwhile Vizio's remote feels like it came with a (slightly) more expensive product. The TCL's remote feels cheap, is IR (infrared) only and lacks voice capability. That new clicker is one of biggest differences between the V-series and TCL's 4-Series, and Vizio has the advantage.
While the V-series lacks the step-up options found on higher-end Vizios like the M- and P-Series - stuff like next-gen gaming perks, local dimming, wide color gamut or tons of light - it does have the company's brand new voice remote.
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Bluetooth remote, complete with Vizio voice